UK women’s lifestyle website sofeminine.co.uk has announced the launch of Experts Club – an area of the website dedicated to peer-to-peer beauty product reviews.

As of today (15 February) visitors to the site will be able to access the Experts Club homepage on Sofeminine.co.uk and sign up to take part in one of the beauty product tests. If they are lucky enough to be selected they will receive a full-sized beauty product for free in exchange for a product review on the website. There is no requirement to be a certified beauty guru or blogger to sign up – anyone can sign up to take part and become a tester.

Sofeminine will be launching with three different product tests to sign up during the launch week and a new product test will go live each week in the subsequent weeks. Brands already confirmed to put their products up for review by the Experts Club testers include LUSH, Schwarzkopf got2be, Starskin and Soap & Glory.

The French version of the Experts Club is already a huge success on Sofeminine’s sister site Aufeminin.com boasting over 280,000 testers and a total of over 31,000 products tested since its launch.

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sofeminine.co.uk in 'e-zines'