Anti-perspirant deodorant brand Soft & Gentle has announced the launch of its new 0% Aluminium collection. The range marks a first for the UK anti-perspirant market, launching in stores nationwide this month. Scientifically developed with natural plant extracts, the unique formulation provides effective sweat and odour protection, while allowing skin the freedom to breathe. Free from both allergens and parabens, the range has been tested on even the most sensitive skin, providing a natural form of protection without comprising on performance. The Soft & Gentle 0% Aluminium range is available from Superdrug, ASDA and independent pharmacies, priced at £2.99 (150ml).

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