Women's health brand, Soft & Gentle, has unveiled its new 0% Aluminium Roll On. With a recent Mintel report showing that nearly three-quarters of UK deodorant buyers would prefer to use a more natural alternative, and almost two thirds (64%) are interested in aluminium free formulas, Soft & Gentle are launching a new alternative to your traditional protection. The product uses a trio of plant extracts, the formula provides odour protection while allowing the skin to breathe; bamboo powder, sage, and horsetail. The range will be available in three scents, Floral, Active and Care. The 0% Aluminium Roll On's will be priced at £2.79 and launches in Asda from 29 January, and Boots from 19 February