BLANKET London has been appointed to handle the PR Soho Skin, the new vegan, cruelty and silicone-free skincare line from Soho House, best known for its network of private members’ clubs.

The line is underpinned by a core base formulation, the Soho Skin Concentrate. They have used three key ingredients to encourage faster cell renewal and promote a healthy microbiome, so that skin can adapt to changing environments and counteract the effects of a modern lifestyle on the go. It is created for members of the clubs and can now be found in Soho House bedrooms everywhere as an in-room kit for members to try during their stay and take home afterwards. Featuring seven essentials, the range includes the Cream Cleanser, Renewal Serum, Face Cream, Eye Cream, Shave Gel, Lip Balm and the 24/7 Treatment.

Soho Skin will be launching nationwide in September and available for members globally from May.