AKA Communications has announced that it has been appointed to handle PR and communications for the Soho Summer Street Festival. In response to COVID-19's impact on the hospitality sector Soho Summer Street Festival, which is led by Soho Estates and Shaftesbury, is a Soho-wide initiative to unite the area. 

With the fear that many venues will have to remain closed due to social distancing rules, the Soho Summer Street Festival campaign proposes to temporarily pedestrianise the area and to relax licensing measures allowing venues to expand into the streets of Soho.