The Soil Association has announced the launch of its Campaign for Clarity, as part of Organic Beauty Week, which runs from 14-21 September. The campaign will call on brands to be honest and open in their claims and organic content, while also inviting consumers to join the campaign and fight for a better understanding of what organic actually means. Soil Association believes that the certification with an accredited organisation is the only way to ensure beauty products are truly organic. The campaign will aim to increase the awareness of organic health and beauty products and their benefits, across al consumer platforms. 

Contact

Soil Association in 'beauty, fragrance, grooming & health'