Singer-songwriter and mother of 5, Sophie Ellie-Bextor is the new face of baby and child toiletries brand, Childs Farm. After celebrating its 10th birthday last year, Childs Farm is building on its ongoing success of being the go-to favourite for parents and children and will be partnering with Sophie as the brand looks forward to another ambitious year of growth. Sophie will be working with the team across their social, PR, and marketing channels.

Sophie Ellis-Bextor says “The Childs Farm range has worked brilliantly for all of my boys over the years. And because the products are inclusive for all skin types, it means I don’t have to switch between different brands to support the littlest one's sensitive skin. Plus, all Childs Farm products are specially designed for children’s skin, which has different needs to adult skin meaning they moisturise, nourish and clean for their skin’s needs. And the products smell fantastic! All reasons why I love Childs Farm products and why I’m so excited to be working with the team this year.”