Eco-Age, the strategic partner for progressive sustainability solutions and creative communications, has appointed Simon Whitehouse as its new Chief Executive Officer. Simon joins Eco-Age with a breadth of experience across fashion and digital, having previously been CEO of creative agency Art Partner and prior to that of fashion brand JW Anderson (LVMH).

Following a period of growth for Eco-Age in 2020, with over 10 new client wins, an expansion into digital content creation and a pioneering virtual Green Carpet Fashion Awards, Simon joins the team as more and more companies recognise the need to strategically shift direction when operating in an increasingly complex landscape. Nicola Giuggioli, who co-founded the company with his sister Livia Firth in 2008, will take on the role of chairman.

Simon commented: “Experiencing the fashion industry at the highest level, from many vantage points, both the beauty and the beast of it become clear. We cannot deny nor ignore the negative impact it has on our planet - plain and simple - and it’s our moral obligation as human beings to urgently reverse this into positivity. Nobody has been more pioneering in this relentless pursuit of good than Livia Firth, Nicola Giuggioli and the incredible team at Eco-Age: the oracle on sustainability. The virtual edition of the Green Carpet Fashion Awards 2020 was a testament to that truly visionary spirit, and I feel humbled, honoured and invigorated to join Eco-Age for this critical next chapter.”