PR | FASHION | ACCOUNT WINS | CAMPAIGNS / COLLABORATIONS
Spiral unveils collaboration with Barbie and appoints PR
Date Posted: Monday 25th June 2018
8th Day PR has been appointed to handle the press and publicity for unisex bag brand Spiral. In addition, Spiral has announced its debut collaboration with Barbie. The brands have partnered to create a range of festival and back to school influenced backpacks and bum bags. The #BARBIExSPIRAL collaboration shares both brands' ethos of pushing boundaries and inspiring potential in every girl.
The #BARBIExSPIRAL bum bags are now available to buy from ASOS.com and TruffleShuffle.co.uk. The #BARBIExSPIRAL backpacks will be available from 16 July.