Full Fat has been appointed as the retained PR for Rematch, the award-winning “ultimate sporting time machine”, following a competitive pitch process. The platform transports fans back to re-live iconic sporting moments through immersive theatrical events. The appointment sees the agency develop an integrated PR campaign for Rematch as it returns in March 2023 partnering with Authentic Brands Group, which owns Muhammad Ali Enterprises in partnership with Lonnie Ali as trustee of the Muhammad Ali Family Trust to bring to life the iconic 1974 fight ‘Rumble in the Jungle’ between Muhammad Ali and George Foreman and Zaire 74 music festival.