Asia-based sports brand 361° has announced its launch into the UK as part of its European expansion with an innovative product range of performance footwear for running and training. Iroquois has been appointed to handle all UK press and publicity for the brand.

The core trainer styles driving the campaign feature the technological innovation of Quick Dynamic Performance system, which uses the trademarked material QU!KFOAM. Exclusive to 361°, this system enhances stability and cushioning with featherweight comfort. 361° has also been announced as Official Supporter for the 2016 Olympic Games and Paralympics in Rio de Janeiro this August.

Iroquois’ media strategy will focus primarily on the fitness running angle, targeting titles and influencers who lead in this field.  

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361° in 'fashion & accessories'