FASHION
Sports Direct International rebrands via TheIndustry.fashion
Date Posted: Tuesday 26th November 2019
Sports Direct International has announced that it will rebrand as Frasers Group. The retail owner Mike Ashley will propose the rebrand, in an attempt to improve the company's image, which will be voted on by shareholders on 16 December.
This follows an announcement that the company is planning to launch a chain of luxury high street stores named Frasers within the next financial year. The new stores will feature beauty, sports, and luxury fashion brands.
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