Sportswear brand Boudavida has announced its launch and appointed Emslie Creative to handle its press and publicity. Boudavida aims to bring fashion and function together, creating clothes that make women feel good about their bodies and inspire them to get active. 5% from every purchase is donated to projects in women’s sport, making a difference for women and girls across the UK. Boudavida has plans to cater for as many sports as possible – both individual and team – and into a greater size breakdown, ultimately to create kit for every woman whatever they want to do. They currently cater for sizes 8-18.