Ski and sportswear brand Perfect Moment has announced the appointment of Negin Yeganegy as Group Managing Director. Previously, Global Group Ecommerece Director at YOOX NET-A-PORTER Group, Negin was responsible for the digital strategy and development of the group's full price businesses globally. 

At Perfect Moment Negin will be overseeing the growth of the group's digital business and streamlining the customer experience across the group's brands. 85% of Perfect Moment's business is derived from its own e-commerce and digital channels, as well as the increased growth in direct-to-consumer digital, spend over the past year, the company continues to focus on delivering the best possible experience to its fast-growing consumer base and community.