WHITEHAIR.CO has been appointed to represent Universal Performance (UP.), a sustainable sportswear and athleticwear brand. The new UK sustainable activewear brand is using ground-breaking, odour-eliminating technology in its clothes, enabling people to wear them more and wash them less. All UP clothing is made by hand, by traditional craftspeople in Portugal. Packaging is made from fully recycled materials and eco-friendly, carbon-neutral sugar cane. WHITEHAIR.CO is providing a full suite of services to Universal Performance, including PR, social media management, SEO and influencer campaigns.