Date Posted: Thursday 7th July 2016
BRIGHT LIGHT has been appointed to handle the UK PR for Sprayground, a backpack brand from the US consisting of a range of contemporary backpacks at affordable prices. Sold in over 35 countries, Sprayground has been worn by many celebrities including Odell Beckham Jr, Soulja Boy and Ronnie Banks. Sprayground has also collaborated with worldwide brands such as SpongeBob SquarePants, Marvel, Nickelodeon and Teenage Mutant Ninja Turtles. BRIGHT LIGHT has used its extensive experience in fashion PR and events to cultivate a distinctive media strategy to launch the brand to UK press and develop the brand’s identity.
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Sprayground in 'fashion & accessories'