St. Ives has announced Made In Chelsea star Binky Felstead as its new Ambassador. Combining the fresh essence of apricots with 100% natural exfoliants, St. Ives' products leave skin looking healthy, fresh and smooth. With an impressive social media following on both Instagram and Twitter, a column in a national newspaper and her own cosmetics and fashion lines, Binky continues to expand her profile as the show’s run of success continues. A fan of the Blemish Fighting Apricot Scrub for Naturally Clear Skin for times when her skin needs an extra deep clean as well as the Gentle Apricot Scrub for Sensitive Skin, Binky incorporates her St. Ives scrubs into her regular regime to ensure year-round smoothness and softness. 

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St. Ives in 'beauty, fragrance, grooming & health'