Stella McCartney has announced Peter Chipchase as its Chief Marketing Officer (CMO), based out of its London headquarters. Peter was previously Chief Communications and Strategy Officer at Soho House. In his new role as CMO at Stella McCartney, Peter will take responsibility for leading communications, marketing, social media and visual teams to develop and deliver a performance-driven, strategic and innovative global communications and marketing plan across brand and product. Reporting to CEO Gabriele Maggio, Chipchase will work closely with Stella McCartney, as well as the product and commercial teams.