Date Posted: Friday 19th February 2021
Stella McCartney has announced a new long-term worldwide licensing partnership with Italian childrenswear company, Simonetta. Under this new agreement, Simonetta will begin the development, production and distribution of the Stella McCartney Kids collection starting from Spring Summer 2022. This strategic partnership will turbocharge the growth of the Stella McCartney Kids business and will see the two companies combine and enhance their respective long-term experiences with creative flair and expertise – coming together to protect the planet for future generations through the most playful kids’ clothing and accessories, with the least environmental impact.
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