Jo Vyvyan-Robinson, previously Director at freuds, has joined Shoreditch-based agency Stir Public Relations as Managing Director and will lead the 20-strong PR agency into its eighth year. Jo has 14 years of big brand consumer and corporate PR experience and a wealth of retail, FMCG and lifestyle brand experience with the ambition to grow the agency and further establish it as a significant player across these sectors. Her desire to challenge the status quo and inject fresh thinking into client briefs will support the agency in developing strategic, audience-centric campaigns that deliver against business goals, not just provide share of voice. Working closely with Captivate, a seven-strong group of creative agencies of which Stir is a part, Jo will oversee the management of the agency as well as masterminding opportunities with new ventures to drive growth.