Stitch Fix, the successful US-based online personal styling service, has launched in the UK. Aimed at men and women, the service blends the human element of personal styling with high-quality clothing and proprietary algorithms. Each user completes the 'Your Style Profile' answering questions surrounding their style needs, and continued feedback powers the engine of the Stitch Fix experience.

Stitch Fix currently carries women's UK sizes 8-18 and men's UK top sizes S-XXL, waist 28-38 and inside leg 30-34. Sign up at stitchfix.co.uk by taking a 'style quiz'.