Stitch PR has been appointed to handle the press and publicity for active-wear brand LNDR and Bad Denim, a denim store in Clapton, East London, stocking both women's and menswear. LNDR focuses on technical fabric innovation including circular compression knits to boost circulation and a heat-balancing fabrication used in Formula 1 racing overalls. Launched by denim designer Erin Fridja, Bad Denim sells a curated edit of the best of every fit from denim brands including M.i.h Jeans, Nudie, Neuw, Paige and cult labels such as Rachel Comey and Japanese label Kapital. She also stocks a huge selection of vintage denim from the late 60s to the mid-90s, sourced from around the world. 

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