Rich London PR has been appointed to handle the press and influencer marketing for cult streetwear brand TRUE RELIGION. Established in 2002 originally as a denim brand known for its proprietary five-needle threading and two-stich-per-inch stitching, it grew through the 2000s into a streetwear staple. From its best-selling Super T five-pocket jeans and Flap Pocket slacks to modern iterations of its trucker jackets, cargoes and super baggy hoodies. The brand continues to stay true to its roots while creating staple streetwear pieces that still stand out and push forward.