Tanning brand St.Tropez has announced the launch of Thea, a ‘glowfessional’ whose aim is to educate consumers on tanning, whether they are novices or tan-aholics, and help everyone across the skin tone spectrum discover their ultimate tan—on the go. She will be the first Facebook Chat Bot in tanning. Designed to offer advice in real time and combining the instantaneous of a Messenger Bot with customer service for a truly personalised St.Tropez tanning consultation, Thea’s recommendations might involve the best regime plan for bridal tanning or a single product for a last-minute invitation. Whatever the consumer need or occasion, Thea will have it covered from the brand’s wardrobe of choice.

In three simple steps, Thea tries to understand from the consumer the following:

• The amount of prep time they have available
• Their desired shade (healthy glow, golden tan or dark)
• The occasion they have in mind (a wedding, party, date, holiday, or every day)

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St.Tropez in 'beauty, fragrance, grooming & health'