St.Tropez has announced beauty icon, supermodel and entrepreneur Ashley Graham as its new Global Brand Ambassador. In this role, Ashley will lend her influential voice to the brand, headlining its motivational You Set the Tone brand campaign.

Ashley commented: "The secret is finally out! I’m so excited to be working with St.Tropez as the new face of their iconic brand. St.Tropez has always been my trusted go-to for a healthy, natural-looking tan, and I love that the products make it easy and quick to have a natural-looking glow year-round. But for me, it’s not just about glowing skin – having a golden glow on the outside also gives me confidence on the inside. I feel like I can take on the world with a tan! I couldn’t be more proud to partner with St.Tropez to kick off a brighter tone for 2021."