Genny Madeira has announced that it has been appointed to handle the PR, launch strategy and communications for online clothing and homeware store, Suel Store. The brand guarantees that every item on its site has been made with care by artisans and artists, using processes that cause minimal or no harm to the environment. Suel Store is interested in the timeless design of special objects, traditional techniques, and genuine sustainability through collaborations with local ateliers and ethical products of environmentally conscious materials.