The PHA Group has been appointed to represent Suntory Beverage & Food GB&I (SBF GB&I), a UK soft drinks supplier. Suntory Beverage and Food GB&I is well-known for its iconic brands such as Lucozade Energy, Lucozade Sport, Ribena and Orangina and is wholly owned by Suntory Beverage and Food ltd, part of Tokyo-headquartered Suntory Holdings. The PHA Group has been appointed to maintain and elevate the reputation of SBF GB&I under its 'Growing For Good' ethos.

The agency will be responsible for delivering ongoing positive reputational impact for the soft drinks company through an effective corporate communications strategy, across proactive campaigns, advisory services and press office support to reach a range of external stakeholders. The PHA Group will work together with SBF GB&I to continue to raise the profile of the business and highlight key issues impacting the soft drink industry with a focus on the business’s innovative work across its drinks, resources, people & society.