Superdrug has announced June Sarpong as the official Ambassador for its new Shades of Beauty campaign. Superdrug has listened to customers and has now promised to make some changes in its product range, and offer a wider choice specifically for black and Asian beauty lovers. The Shades of Beauty campaign has been launched to tackle this issue with the aim of making it more accessible for Black and Asian women to shop affordably on the high street. June will be the voice for Superdrug’s female black customers to help make a step change in the way the beauty industry responds to black women’s needs.

To kick start the campaign Superdrug has redesigned its website to create an area specifically for Black and Asian beauty products. This area will offer over 80 products that cater for Black and Asian hair and bring together make-up in darker skin tones.  While these products are not in all stores, everything online can be ordered for collection in customers’ local stores, or Health & BeautyCard members can have their order delivered to their home free. 

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Superdrug in 'beauty, fragrance, grooming & health'