As part of its ongoing commitment to supporting shoppers through the cost-of-living crisis, leading beauty and health retailer Superdrug has announced the appointment of its new Cost-of-Living ambassador, deals expert and TV presenter Chloe Carmichael.

Chloe, who runs an online community Chloe’s Deal Club, will be working with the high street giant from July to September to raise awareness of incredible summer savings and the best value own brand products across key categories.

Chloe will be creating a mini-series of social media content to raise awareness of the very best savings, deals and promotions across key categories and everyday essentials including suncare, allergy, skincare and more.

The partnership marks the second successful year of the retailer’s ongoing cost-of-living campaign, which aims to enable customers to access the best deals and everyday low pricing.