Superdrug, the UK's second-largest beauty and health retailer, has appointed Pegasus as its strategic communications partner to handle beauty and corporate communications in the UK. Founded in 1964 and now operating in over 800 stores in the UK and Republic of Ireland, Superdrug offers accessible health and beauty products and in-store beauty and wellbeing services. 

Pegasus' dedicated beauty team will be working with Superdrug to help the brand develop deeper relationships with its customers, in addition to providing ongoing consumer corporate PR support for Superdrug, including B. by Superdrug, the award-winning, cruelty-free and 100% vegan own brand range.