Superdrug has announced the launch of its new quarterly magazine, The Edit. Superdrug has appointed The River Group to handle all print, digital and social content for the new Edit Magazine, naming Sam Dean as editorial director.

The magazine is available in two sizes for the first issue. A handbag size and traditional A4 editions will be trialled in Superdrug stores across the UK

The Edit, targeted to beauty-conscious shoppers, is now available in Superdrug stores across the UK and is also distributed with Superdrug.com orders. The magazine is free to all Health and Beautycard customers or will be £1 for non-members.