UK health and beauty retailer Superdrug has announced that it has signed 300 brands to the Superdrug Marketplace, which officially launches today (21 November). The platform sees brands, from premium beauty and wellness such as UpCircle Beauty to Vidrate, hydration drinks, partner with Superdrug to offer their products through the service for the first time. The platform has been integrated into Superdrug.com, providing customers with a smooth journey for purchasing products from both established brands and exciting new sellers. Third-party marketplace products will sit alongside Superdrug products on Superdrug.com and will be identifiable with a marketplace logo and banner.

The Superdrug Marketplace will bring an entirely new range of undiscovered, innovative, affordable products to UK consumers for the first time, with a focus on growing trends including homegrown, female-founded, sustainable and inclusive new brands. Brands launching on the new Marketplace include cruelty-free ethical skincare range Up Circle, UK brand Nature Spell, Women’s razor brand FFS Beauty and Jecca Blac. Superdrug has chosen to partner with Mirakl, an enterprise marketplace SaaS platform, to power the marketplace.