Superdrug has announced that it is moving to digital platforms with the launch of Superdrug TV. Starting with a new YouTube campaign full of exclusive content, Superdrug TV will be freely available, keeping people connected and entertained. Superdrug TV launched on 17 November, with a further two bumper episodes appearing before Christmas and then a calendar of weekly episodes each Tuesday throughout 2021. Each episode will be 15 minutes long, offering audiences a bite-sized look at trends and launches, behind the scenes and interviews. 

Hosted by radio presenter and TV personality Daisy Maskell, the series will bring together social media stars including beauty guru Nadine Baggott and mum-influencer Louise Pentland alongside sexpert Alix Fox and Superdrug health ambassador Dr Zoe Williams. Each episode in the series is sponsored by a customer favourite brand at Superdrug, with the Pilot episode in association with Lifebuoy. The Superdrug TV series is created by The River Group.

Superdrug’s Commercial Director, Simon Comins, says “We are so excited to be launching SuperdrugTV. Alongside digitalising Dare magazine and our social media channels, we are striving to provide our customers with free, easily accessible content during these unprecedented times. We hope SuperdrugTV will entertain and educate throughout 2021, with exclusive content from customer’s favourite influencers and celebrities.”