Superdrug has named Dr Ewoma Ukeleghe, medical and cosmetic doctor and clinical skincare expert, as its new Brand Ambassador across Superdrug own brand skincare ranges, including the new B. Skin range, relaunching on 29 September. Over the next six months, Superdrug and Dr Ewoma will be working closely as a team to show off the best of Superdrug's skincare ranges. 

Dr Ewoma Ukeleghe has commented: "I couldn't be more thrilled to be working with Superdrug! It's an exciting opportunity for me to show that no matter your skin type, you can achieve your best skin ever with affordable skincare that's easily accessible from your local high street. With my background in medicine, I can't wait to reveal the skin-loving ingredients and formulations you can get your hands on with the new B. Skincare range available only at Superdrug."

The new B. Skin range has been expertly reformulated with high-performing, quality ingredients that are proven to deliver visible results. The updated range now features 26 products that offer solution-based targeted skincare.