Superdrug has announced that it will be launching a Gynaecological Cancer Awareness Programme in all of its health clinics in response to the 3.8 million women who do not attend cervical screening appointments. Partnering with leading gynaecological cancer charity The Lady Garden Foundation and actress Emily Atack, the programme aims to encourage conversations and give insights on the five gynaecological cancers, how to spot the signs and symptoms early as well as promoting cervical cancer screening attendance. 

Emily Atack commented: “I am thrilled to be part of the Love Your Lady Garden campaign. This is such an important milestone for The Lady Garden Foundation and for thousands of women around the UK who will now have access to free consultations on their doorstep. I’ve always been very confident and open when it comes to talking about my body, so I want to encourage other women to talk more openly about theirs too, especially their gynae health. There’s still too little awareness around gynae cancers and the Love Your Lady Garden initiative will aim to make our ‘privates’ a little less private and more of a priority.”