Superdrug has unveiled its new London pop-up with beauty influencer Gary Thompson, also known as The Plastic Boy. The pop-up has been created in response to the boom in male grooming to gender-neutral ranges in the beauty industry. 

As part of the Superdrug Beauty Without Bias campaign the brand has opened the make-up only pop-up shop in Box Park, Shoreditch, London, to celebrate its exclusive make-up ranges and how they have embraced diversity and inclusivity. The shop will remain open until 10 September.

The pop-up shop will showcase edits chosen by social media influencers of the Beauty Without Bias campaign. The Platic Boy, Gary Thomson, Emily Davison, Naomi Oni and Charlie Craggs. Each of the influencers have their top 10 edit which will feature in the shop.

The shop will also feature a selection of Superdrug’s bestselling vegan products. 

Simon Comins, Superdrug Commercial Director comments, 'We are delighted to be opening our second pop-up shop of 2018 in Box Park this summer, the Beauty Without Bias shop showcases a selection of our exclusive makeup brands in one little shop. To celebrate the opening we’ve worked with a group of people we’ve long admired and asked them to choose their favourite products from the collections in store.'

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