Sophie Sharpe has been appointed PR Coordinator at Superdry. Sophie joins the team from White Stuff, and will be based in the Regent Street showroom. Reporting to Global PR Manager Amy Campbell, Sophie will be responsible for UK activity both on and off line and is keen to hear upcoming editorial and blogger opportunities. Kat Jameson and Kath Wilkinson remain in their roles of Head of Marcom and PR Coordinator (respectively) at the brand's head office. Dina Bhujel has also joined the London team for a three month placement.

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Superdry in 'in-house PR'