Superdry has teamed up with a cast of female brand ambassadors to launch its first female-led sustainability campaign. The cast includes Filipino-British singer-songwriter, Beabadoobee. Additions to the cast include Top Boy stars, Jasmine Jobson and Saffron Hocking, as well as German American actor, Emma Schweiger, and digital creator, Zoé Tondut. These women will help to educate their audiences on how to shop for the season responsibly, allowing them to look good while doing good and will champion and ignite conversations surrounding our three core sustainable initiatives: Organic Cotton, Net Zero & Circularity.

To follow the main Sustainability Campaign, there will be a subsequent chapter with existing Global Brand Ambassador, Neymar Jr, on the topic of Organic Cotton. As well as working towards becoming the most sustainable listed global fashion brand on the planet, Superdry's ethos is not just about looking for sustainable options, it’s about making sure to source lower impact materials that don’t compromise on lasting wearability or exceptional style. To find out more about Superdry’s core sustainable initiatives visit superdry.com