Avant PR has been appointed by hair brand Supernova to launch its world-first, 3-in-1 styling tool, the Supernova, to UK media. The heated styler incorporates a fully functioning straightening iron, curling tong and wave wand in one sleek hair tool, with no attachments required, bringing high-spec design and technology together seamlessly. Avant will execute a wide-reaching press campaign covering digital and print media with a focus on aspirational, glossy and fashion-led publications. The campaign will lead with in-salon events where key press are invited to have their hair styled with the tool, as well as arranging tried and tested and tutorial content across relevant publications.