Avant PR has been appointed to handle national media for health and supplement brand Synergised. Avant will launch Synergised's newly formulated Daily Essential Formula supplement to national press, promoting the benefits of the nutrient blend, which comprises a powerhouse of unique compounds essential for health and wellbeing.

The agency will also be responsible for ongoing press and campaigns around the rest of Synergised's health-focused product and service offering, comprising further supplements, at-home functional medicine lab tests including hormonal tests, food sensitivity tests, acid tests and more, and one-to-one consultations with brand founder Paula Benedi.

Avant will introduce Synergised to national press and launch its new products in line with the brand's messaging that positions it as a premium health brand, utilising only the finest ingridients and most precise ratios in its supplements to deliver full benefits and absorption, as well as offering tailored wellbeing coaching in line with customers' needs to help them achieve optimal health.