The British Beauty Council's Sustainable Beauty Coalition has announced that its three new co-chairs will be Jo Chidley, Mark Smith and Oriele Frank. Together, they will lead SBC’s strategy for the next year, combining their expertise across packaging, certification, and product sustainability. Jo Chidley, Co-Founder of Beauty Kitchen, is a circular economy expert and chemist; Mark Smith is Director General of NATRUE, a certifier of natural and organic cosmetics; and Oriele Frank is the Chief Product and Sustainability Officer and Co-Founder of Elemis.

The role of co-chair will focus on driving systematic sustainability change across the beauty industry. Spanning consumer, industry, and policy challenges, the role will spearhead change across topics including greenwashing, plastic waste and consumption, and Extended Producer Responsibility.

The co-chairs will be supported by a Steering Committee made up of cross-industry sustainable beauty experts. These are:

• Sara Vaughan, Innovator, Creator Brands with Purpose, Positive Change Maker
• Sian Sutherland, Co-Founder, A Plastic Planet and Plastic Free.
• Laura Babbs, Global Head of Sustainability, No7 Beauty Company.
• Ruth Andrade, Earth Care Strategy Lead, Lush Cosmetics.
• Elsie Rutterford, Co-Founder, Bybi.
• Barbara Colombo, Sustainability Director, L’Oréal UKI

An Advisory Board made up of 34 beauty and wider-industry sustainability specialists works collaboratively with the Co-Chairs and Steering Committee members to shape strategies and increase awareness of the Sustainable Beauty Coalition’s work.