Sustainable bridesmaid dress brand Nola London has launched. Founded by Abigail Heinimann and Sophia Munro, Nola London reimagines the fast-paced, unsustainable nature of fashion and challenges the one-wear mindset of bridesmaid attire. Abigail and Sophia have a combined 30 years of experience in fashion buying and designing and spotted a lack of bridesmaid dresses that were sustainable, ethically made. 

The seasonless brand has launched with 7 silhouettes catering to varying styles and body shapes. Each dress is made to order in a small, central London atelier, completely eliminating the risk of overproduction and waste.

Prices range from £160 - £310. The brand is available to shop at nolalondon.com and appointments can be held virtually or at the London studio, where bridesmaids can enjoy fittings with a glass of fizz.