Sustainable fashion brand Aqua & Rock has announced the opening of its first flagship store in Covent Garden. Founded by Dea Baker, Aqua & Rock is making waves in the fashion industry for its uncompromising approach to sustainability.

From trainers with a cult following to covetable trench coats, Aqua & Rock fills a crucial gap in the modern woman’s wardrobe with its wearable designs crafted from luxurious fabrics.

The brand’s new store opened with a celebratory launch party, with Lara Fraser and Laura Pradelska DJing, held during London Fashion Week, and attended by some of the most influential names in fashion and sustainability.

The launch party marked the beginning of an exciting new chapter for the British brand. Alongside the store opening the brand has several recent awards under its belt, from powerful fashion names Drapers and Marie Claire, a collaboration with switched on sustainability ambassador Elle L and a special edition trainer already amassing press attention.