Sustainable fashion brand IDEN Denim has announced its launch. Providing on-trend styles whilst caring for the environment in a sustainable fashion, the first capsule collection consists of on-trend denim jeans, woven jersey tops, knitwear and dresses all focusing on using natural and sustainable materials. 

IDEN denim is at the forefront of innovation, with 55% of the denim range comprising of organic and recycled materials, manufactured in denim factories following clean water practices. Waste water that is part of the washing and dyeing process is cleaned before it’s returned to the local water system. IDEN’s leather patches are made from recycled leather and the metal buttons and rivets are bluesign® accredited.

With pieces named after British female pioneers and prices starting from £125, IDEN Denim will launch exclusively this March in Fenwick’s and idendenim.com.