Avant PR has announced that it has been appointed to manage the launch of sustainable fashion brand nu-in. Founded by Mike Mikkelborf, formerly of New Look and Grant, and influencers Marcus Butler and Stefanie Giesinger, nu-in has been created with the aim of sustainability in mind. 

The brand will launch with activewear, loungewear and underwear collections, as well as trend-led men’s and women’s ranges. Collaborations with influencers and industry figures who share the same ethos and responsibilities will also go live in upcoming months.