Your Story PR has been appointed to handle the PR for new London-based, conscious, sustainable social shopping platform Farleigh. The platform, which has recently launched, enables users to buy, sell and curate items through virtual shop windows. Similar to Pinterest, Depop and Instagram, Farleigh seeks to increase the visibility of independent retailers following Covid-19 and has embraced the popularity of e-commerce.

Farleigh adopts aspects of the Pinterest, Depop and Instagram business models to create personal and transparent purchases. The platform celebrates sustainability and focuses on reusing, recycling and reducing and tailors its users' feeds to what they want to see, in addition to allowing retailers the power to develop their shop windows.