Sustainable swimwear brand Pursuit The Label launches
Date Posted: Thursday 8th November 2018
London-born sustainable swimwear brand, Pursuit The Label has announced its launch.
The urban swim brand was co-founded by two fashion graduates, Annabel Humphrey and Hannah Daykin, who launched their debut collection in summer 2018. It was throughout their fashion degree that the duo joined forces to launch a brand with a purpose to help fight marine pollution by creating quality swimwear made from recycled waste from the ocean including discarded fishing nets and plastic waste.
The brand's design ethos is taken from London's urban surroundings, the city is the inspiration behind Pursuit’s unique ROC print which features throughout the collection.
The collection is now available to shop online at pursuitthelabel.com.