BEAUTY
Swallowfield acquires men's grooming brand Fish for £2.7m
Date Posted: Wednesday 28th February 2018
Cosmetics developer and manufacturer, Swallowfield, has announced the earnings enhancing acquisition of the men’s grooming brand Fish. The consideration for the acquisition involves an upfront cash consideration of £2.7m, with a further £0.3m 12-month performance-based earn out and was financed via a new term loan. All related trademarks have been acquired from Fish London Limited and stock, website domains, and other marketing collateral has been acquired from KMI Brands Limited.