Swarovski has appointed Giovanna Battaglia Engelbert as its first-ever company-wide Creative Director. Giovanna has more than 20 years of experience as an international editor and fashion consultant for global luxury brands. She has been in charge of the creative direction of Swarovski's B2B division since 2016. In her new position, Giovanna will oversee the full creative direction of the company and reimagining the product portfolio across all divisions. 

Giovanna has said: "For decades, Swarovski has been illuminating the world of fashion, design, entertainment, in general the whole creative industry. ​I am thrilled to be leading the creative vision of a cultural powerhouse like Swarovski in the future."

Swarovski is currently realigning its business along with a new vision and growth strategy. “Our 125-year history is witness for the power of our company to transform and reinvent itself and I am pleased to welcome a brilliant creative mind and strong female leader like Giovanna to our company. With her remarkable track record in the industry and compelling point of view, she will explore new frontiers and become a vital part in writing the next chapter of our success story”, says Robert Buchbauer, CEO Swarovski.

The first products designed by Giovanna Battaglia Engelbert will be showcased in Swarovski's Spring/Summer 2021 collection.