Swarovski has opened its first UK Crystal Studio in London on Oxford Street, following on from successful openings in Milak, Paris, Tokyo, LA and Shanghai. Swarovski's latest retail offering elevates the in-store experience by offering a memorable, interactive and socially focused environment. In addition to an optimised store format, the layout has also been reimagined. Digital dimensions are integrated throughout and guide the shopping experience; starting from the shop window screens to interactive tablets providing styling tips.

Swarovski's Crystal Studio is now open.